Wednesday, 17 March 2010

Get tracking

We have created a series of beautiful action tracking posters.


Stick them on your fridge, in your classroom or next to the watercooler at work. You colour in a smiley face every time you've done an action. Enjoyed a fairtrade brew? Smiled when you answered the phone? Given blood? Then get out your pen and mark it up.

Each poster has a different theme. We've grouped together our actions that help you Save Energy and Water, Look After Where You Live, or Change things at Work for example.

Monday, 15 March 2010

We Are What We Do on telly!

We Are What We Do reached the dizzy heights of television this weekend. Horrah! Thank you BBC Click for featuring our site. We are honoured, and just this once we're happy for you to ignore Action 017: Try watching less TV.

Click here to see the film (our bit starts at 1 min 25)





Thursday, 25 February 2010

Action 074: Turn away from your screen and... blink


Phew! So far, 2010 has been a busy year for us and we can hardly believe we've already sent our valentine's and consumed our pancakes.

Time to do Action 066: Take a break, and tell you what we've been up to.

To kick off the year, we launched our brand new stationery range that will help us do Action 098: Spread the word, and get some of you lot in on the action too. We exhibited at Top Drawer and Spring Fair with our brightly-coloured and ethically-sourced range, full of little tips to help you change the world.

The new range includes notebooks, pencils, diaries, calendars and bookmarks, all with an extra quirk to remind you to do a small, easy action.

Our refillable notepad will help you do Action 046: Use both sides of every piece of paper - once you've finished with our off-cuts, insert your own. And these diaries come in week to view with a simple action to tick off your to do list each week.
"Very handy," Samuel Pepys.

All printed with soya inks on FSC paper and proceeds go to doing good.

For more information or if you want to stock the range in your own shop, contact ella.wiggans@wearewhatwedo.org for trade prices and to place an advance order.

For all the rest of you, keep your eye on the high street - it will be available in the shops and on our website from May.

Monday, 1 February 2010

Small actions x lots of people = big change

We have just discovered a lovely example of simple every day action creating big change. We love it when that happens.

Francesca Saunders in Edinburgh, fed up with discarded crisp packets and pizza boxes littering her walk to work, has taken action by asking others to pledge to pick up one piece of litter in their local community every week.


You can sign up here to be a PAL (person against litter). All they ask is that you tell a friend.

Among famous PALs are Bill Bryson and Lorraine Kelly so you could be rubbing litter-picking shoulders with the stars.

Thursday, 14 January 2010

Action 131: Add your own action

If you've done all our actions to death and are looking for some new ideas, check out this wonderful blog with love from Sweden...


Last year Navid posted an idea every day and this year has launched an English version which grows daily.

Our faves are:

Eavesdrop
Treat books like birds
Give away your body parts


Tuesday, 24 November 2009

Save your relationship and the planet...

From Bangladesh to South Africa...

A brand communications school in South Africa gave their students a brief to create a campaign for We Are What We Do and Megan Rowe sent us this picture of her finished product...

Megan designed product packaging to go with four actions to inspire people to help the environment and their relationship at the same time. Two birds with one stone, if you will.

She created packaging for an organic soap, to encourage the action 'take a bath with your partner', in order to save water. An envelope holds a road map to encourage couples to take a road trip instead of holidaying by plane. And to save electricity Megan created condom packaging, for the action, 'have sex with the lights off', and a candle, for 'have a candle lit dinner'.

Megan wanted to convey the message that it's easy to take small steps towards improving both the environment and your personal life, by taking a fun and light hearted approach. Lovely!

Wednesday, 18 November 2009

Action 001: Decline plastic bags wherever possible


Since the launch of the infamous 'I'm not a plastic bag', created in 2007 in collaboration with Anya Hindmarch, fake copies have been cropping up all over place.

This is our first spot in Bangladesh!