


We're out of the cup but that won't stop us championing the Beautiful Game while changing the world.
If you Can't Beat 'em
join 'em. Not literally. You'll get booted off the tour bus. But you can get yourself down the park with the kids for a quick kick about. You'll not only get fit, you'll gain a new appreciation for the Beautiful Game. So that later, when you're down the pub berating our boys for their latest foul up, no one can accuse you of having all-the-gear-but-no-idea. Because you'll be covered in mud. And have your arm in a sling.
Play Fair
Not all balls are created equal. In fact there's only one fairly-traded football out there - differing a little in price, but a whole lot in production. The Fairdeal footballs start from £12.90 yet it reflects higher wages for the stitchers, improved working conditions, health insurance provision and the creation of a micro credit fund. More of an equal playing field all round then. Balls available at Oxfam or online at http://www.fairdealtrading.com
Make the Street the Stands
We're big on community here at WAWWD (Action 45, Give your Phone Number to Five People in your Street? Tick.). But if you live in the city it can be hard to know thy neighbour. Change all that by throwing a street party/barbecue and asking your neighbours along to watch the action. Bring out the bunting and the bangers and put the kibosh on community rot, hurrah.
Become a Culinary Supporter
We can't all afford to jet off to Germany to support the team. But we can all probably stretch to some Brötchen or Semmeln bread with eggs and a strong German coffee to get us into the spirit. In fact why stop there? Whose up for a bolognaise and baguette sandwich for the final? Lets become culinary champions in our own town. Pinnys on people.
A Half Flush at Half Time
We're not really ones for doing things by halves, but we make an exception for the half flush for half time. Newer cisterns have a "stop" button, which enables the stop of the flow of new water when the bowl has been cleared. It uses less water in a summer when reserves are already low. Or you could abide by the mantra 'if its yellow let it mellow, if it's brown flush it down'.
Hug Someone
Football brings out the best in us. Recent British research found that watching football is good for the health as it gives us a chance to express our emotions. Taking our lead from empirical research as well as Action 9, 'Hug Someone' we are shrugging off that famous British reserve - hugging, kissing and freewheeling around one another, happy as lambkins.
Learn to be Friendly in Another Language
The Brazilians played with flair and passion, Beckham bent it with finesse, and Henri has been giving it extra va-va-voom. Praise where praise is due we say. And we say it in another language. Rise to the challenge and express your praise and astonishment in the language of the country currently showing such enviable skills. Goleador! Gagne! Gol!!!!
Guzzle Green
Who doesn't like a beer with their ball play? Luckily there is a way to drink ethically and alcoholically at the same time by plumping for organic beers or brands like Freedom lager at the pumps. No pesticides have been used in the making of these babies, plus the lack of additives means a kinder hangover the next day. We're looking out for you, truly we are.
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