A little while ago, We Are What We Do packed our (non-plastic) bags, and set off on an adventure - something of a world tour. Having changed the world Down Under for a very reasonable ten bucks, we once again up-and-off-ed, and this time stopped off in Germany for something a little more satisfying than the stereotypical sausages and beer. We dropped by simply to change the world - einfach die Welt verändern one might even say (sweetly, and in another language - as suggested by Action 18!)
From various places, including a kitchen table, an internet café, and the more traditional communal office, we started to do what we do best and set about bringing the movement to Germany. In traditional We Are What We Do-Action 50-(Do something for nothing)-style, we did so with a little help from our Scholz & Friends, and with a lot of help from a highly dedicated and inspirational group at Pendo, the publishers of the German book. With its own sparkly little website (beaming from www.wearewhatwedo.de), again the product of a little help from We Are What We Do-friends gathered along the way, the success of the German book is set to be stellar.
How do we know it will be stellar? Because a little bird told us. Well, a really quite big star actually. A star with a very big readership, with a very nice interview with We Are What We Do, with a mini-website all about it and with 55 actions to make the world a little more sparkly. And it told us all this via its cover story! We really seem to have captured Stern Magazin's (Star Magazine, highest circulation weekly news magazine in Germany) imagination (spot the alluded-to action!). Add to that a short article on the title page of the Bild Zeitung (highest circulation daily newspaper in Germany), an excerpt in Der Spiegel (biggest clout weekly news magazine), an article in Petra (best known women's magazine in Germany), and a whole host of radio interviews, things are almost going into orbit here!
It's not that we're blowing our own trumpet - though we have taken up lessons, all in the spirit of Action 40. We're just writing to those who inspired us - all of you guys! - to let you know what collective action and contributions can do! (Did you spot the action-reference?!)
Not content with what's already been achieved, We Are What We Do are off on our travels again. First we will be going back home to London to the folks, spending time with someone from a different We Are What We Do generation/edition number (Action number ? Know your We Are What We Do trivia!). There we are also hoping to get our washing done and have something proper to eat - together, of course (I hope you're action spotting!) - as all weary travellers do. We'll obviously be bringing some of the friends we have picked up along the way back with us - an entourage from the German press no less! If they ask nicely, we might bake them something
Then We Are What We Do are off to Berlin for our own launch-party-meets-press-conference before partying it up in Zurich with a host of celebrity friends. The stars will help make the book a stellar success in Switzerland no doubt, as they have agreed to be "godparents" of various actions, and we are happy - nay, honoured! - to welcome them into the We Are What We Do family.
Do not fear - after all that We Are What We Do partying, we promise to change our ways and We All Will Do Work! We'll be taking English Action 32: Do something you think you can't do very literally. We will be trying to be in two places at once - at the We Are What We Do Global Summit in London, and at the book fair in Leipzig
We just love a challenge!
If you're in the neighbourhood, why not drop by for some partying and star-spotting, and perhaps we'll have baked a little something for you
Launch Party/Press Conference in Berlin - 3rd March
Launch Party in Zurich - 12th March
Leipzig Book Fair - 16th - 19th March
