A bag is not just for Xmas...

Christmas is coming, the shops are in combat

So we teamed up with Marie Claire, on a sustainable Santa's sack

Yes it's the holiday season. Unless, that is, you are a plastic bag. In which case, boy, have you got your work cut out for you. Every person in the country uses on average 167 plastic bags – most of which can be seen hanging off harried-looking shoppers with solitary stocking fillers on a street near you this Christmas. Not so very festive.

This year instead, to combat Xmas excess, We Are What We Do has partnered up with Marie Claire magazine to give away a reusable bag, free to their readers with the December issue. The bags – organic cotton shoppers wrapped in oxybiodegradable packaging - are sturdy enough for even the most ambitious of loads. And the slogan, Plastic Ain't My Bag in orange, blue, lime green and hot pink is an unequivocal message, sent to our high street.

Marie O'Riordan, Editor of Marie Claire magazine says "We are especially pleased to join forces with We Are What We Do for our gift this month. Marie Claire readers have always led the way on thoughtful consumerism and this beautiful tote is a stylish solution to an ugly problem. By flaunting the bag whenever they shop, our readers will be joining the campaign to end the evil of the plastic carrier."

By preaching the Plastic Ain't My Bag message from the newsstands we are able to build on our campaign to bring awareness to the high street; to empower individual consumers and shopkeepers and to have a vinyl in every window in every shop in every high street in the country by Christmas. David Robinson, co-founder of We Are What We Do says, 'We're fast approaching a point where it is about as fashionable to carry plastic as it is to wear fur and if every Marie Claire reader takes this free shopper out onto the streets to spread the message while doing their Christmas shopping this year, we'll have made a tremendous leap towards reaching that point.'

So this year don't just dress the tree. Wear your slogan on your shoulder. And parade your anti plastic-fantastic, proudly down the high street.

Marie Claire's December issue will be in shops from mid-November, www.marieclaire.co.uk