Hello. Cue drum roll. The second consignment of the Anya Hindmarch/We Are What We Do 'I'm NOT A Plastic Bag' shoppers are in stock from June 20th
Anya's classic design is unchanged and the collection's new colours are blue, green and charcoal grey. As before, there are limited numbers for release, and to prevent the traffic-stopping, eye-popping, eBay-swapping activity of batch one, we have developed a system to avoid customer frustrations.
Friends of We Are What We Do, who have already signed up to our newsletter, will be emailed at random and offered the opportunity to buy. We regret that email registration is now closed.
There will be no priority list or celebrity preferentials. Allocation will be chosen using cutting edge, impartial technology (a random selection process, overseen by a professional adjudicator) and a system set up by the Greeks back in the B.C.'s (democracy). Email recipients will have the option to buy for seven days (in case they are abroad or incommunicado at the time of sending the email), after which the allotment will revert to We Are What We Do and will be repurposed for another list member. Colours will be allocated at random to expedite dispatch and delivery. And if you are selected you will receive a non-transferable unique URL via email which will only work in conjunction with your email address. (Only one bag can be purchased per customer.) If you have not received an email from us by June 20th, we are sorry, you have not been selected.
The price of the new, set package is £16.49 (£16.49+pp+VAT - £21.78). This price includes a copy of our latest book 'Change the World 9 to 5' (retail £8.99), trackable courier delivery and a sustainable price point for We Are What We Do. The initial I'm NOT A Plastic Bag shoppers was a loss-making venture designed to get people questioning their reliance on plastic. As the project grows and expands into overseas markets, selling the bag at £7.50 allows us to begin to re-coup some of these costs and continue to promote the bag, fund our community projects and crucially, highlight the issue of plastic bag usage*.
The I'm NOT A Plastic Bag venture was designed as a social experiment. To date the project has generated awareness, media attention and debate beyond our wildest expectations. There have been controversies, which we embrace and engage with wholeheartedly. Click here for the answers to some of the most commonly asked questions. And here for We Are What We Do's Co-founder David Robinson's eloquent eulogy to its achievements. Our intention at We Are What We Do has always been simple. To change the world and change our lives for the better. Social change does not have to be about worthy denials or mealy mouthed parsimony. You can change your world whilst looking good, having fun, living lightly. Our I'm NOT A Plastic Bag could not have demonstrated this better.
We hope that, even if you don't manage to add a limited Anya to your capsule collection, you can add one of our other ninety-nine other actions to your life. It is actions, not accessories, that change worlds. And small changes x lots of people that results in big change.
Thank you, and best of luck.
*Visit our Plastic Ain't My Bag campaign
