Freddie Mercury joins the fight against plastic bag

A gasp, followed by a quizzical look...
Yes you heard correctly and we caught it all on our trusty camera.

Freddie Mercury's statue outside the Dominion Theatre in London, is host to the Queen-Ben Elton musical We Will Rock You, sports a giant cotton shopping bag, proudly displaying the We Are What We Do campaign message Plastic Ain’t My Bag in support of action 1. Yes, you may have seen our 100% organic shoppers around or even bought one but this one is making a GIANT statement, so if you are in the area pop along.

This wouldn't have been possible without the support of the Dominion Theatre, and those fantastic fellas who braved the wind and rain yesterday to adorn Freddie's arm with our bag, so here is a big thank you to the team there.