Freddie Mercury joins the fight against plastic bag

A gasp, followed by a quizzical look...
Yes you heard correctly and we caught it all on our trusty camera.

Freddie Mercury's statue outside the Dominion Theatre in London, is host to the Queen-Ben Elton musical We Will Rock You, sports a giant cotton shopping bag, proudly displaying the We Are What We Do campaign message Plastic Ain’t My Bag in support of action 1. Yes, you may have seen our 100% organic shoppers around or even bought one but this one is making a GIANT statement, so if you are in the area pop along.

This wouldn't have been possible without the support of the Dominion Theatre, and those fantastic fellas who braved the wind and rain yesterday to adorn Freddie's arm with our bag, so here is a big thank you to the team there.

Bonkers about books?

World Book Day affords us the perfect excuse to go loopy for all things literary. So...

Read me a story, please finish your tale
Of knights in white armour, of Jonahs in whales
We will listen, transfixed, imagination ablaze
And take maidens and whalebones into dull, working days.


This month we'd love you to try…
2. Read a story with a child
33. Recycle your books
47. Buy a copy of this book for a friend
65. Pass this book around
98. Spread the word


Need some guidance? Check out this month’s "Thing's that tickle our fancy"

What can you do?
First of all do all the actions, count'em, come to the site and track'em

Once you're done, come vote in our poll, tell the world about your best book in the soapbox and why not post a picture on our fabulous album or even download a bookmark

Mark my words...

Following up on our current monthly themeobsession, here are a couple of bookmarks we thought you'd like to use to secretly tell your next book's next reader what you thought about it all...

How does it work?

1. Download the bookmarks (here and here)
   
2. Print them out
   
3. Write in your expert review of the book at hand
   
4. Slip the bookmark in
   
5. Put your book in the book swap pile*
   
6. Voila! The next person to grab that book will have a little piece of your mind to help them on their literary journey

* Wot? No book swap in your office? It's dead easy to set up: tidy up a corner of the office, put your old book there, place a sign saying "Book swap: please bring your old book and take one with you" and hey presto! watch as books get recycled, re-read and re-cherished.