Saturday, 3 May 2008

Converting commuters to walking


Hey? What’s this? A bright, cartoon ticket glinting in my rush hour carriage. Although my head is wedged under a fellow passenger’s armpit, I can just about make out blue skies, green trees, white clouds, is that a yellow sun?..’

It’s true. There’s a whole world of green/blue/brown stuff out there. It costs nothing. It gives you energy. And you can discover fantastic things, under your own steam, and off-piste.

Now that it’s Spring we wanted to share the gift of strolling so we created some walking tickets and headed into to the heaviest gridlocks and the scrummiest rush hours to distribute them. Trains, undergrounds and bus stops, zebra crossings, telephones and corner shops; on park benches and on Mercedes Benz’s, somehow London got a right liberal scattering.

‘Hello’, (says the back) ‘If I hadn’t walked today, I never would have…’ ‘Seen the moored boats with gardens on their roofs’/ ‘Found the Poetry Café on Betterton Road’/ ‘Bumped into Michael’/‘Got blisters’. Tell us why it’s good to walk on our message board. Or download your own walking tickets and get converting commuters…

Thursday, 1 May 2008

Do the shuffle

















Walk to School Week affords us the perfect excuse to sing the praises of the stroll and the saunter, the amble, the wander…



There’s a curious thing called a shuffle
You can do it without a kerfuffle
Take your tush off the chair, have a walk to… just there
And burn enough fat for a truffle.

On the way we’d love you to try…
05. Smile and smile back
11. Get fitter, feel better
28. Seize the moment
41. Hug someone
66. Take breaks
88. Get off one stop early
…or 94 other everyday, worldchanging actions. (Count them here)

Need a tickle? Check out May’s ‘Things that tickle our fancy’ and read about the amble evangelists who are reclaiming our streets.

Once you’re done come vote on our poll, join our ‘why walk?’ waffle on the soapbox and download ‘walking tickets’ to distribute and drop – price: £0, redeemable: everywhere (burnt calories & birdsong included).