Fabulous stuff happening in America to promote our launch!

There’s loads of exciting pockets of activity starting to build in America around the launch of Change the World for Ten Bucks.

If you’re travelling Virgin across the Atlantic over the next couple of months look out for short animated films based on actions from the new book. Thanks to our pals at Virgin for giving us this air space free of charge and to our genius animator Nigel Coan for developing the spots. First 5 reported sightings of the films on board (including the name of the action animated) will receive a complimentary copy of the US book. Email Eugenie@wearewhatwedo.org.uk

Look out for our in-store promotion – Change the World from a bookstore which we’ve developed to promote the launch of Change the World for Ten Bucks. We came up with some terrifically simple and fun ways you can change the world in a book shop and we’re really delighted that loads of stores have come on board. We’d love to see pics of any stores you see promoting the book and please say thanks to them from us!

Thanks to Chronicle for giving the whole company a day off on May 1 to take part in voluntary activity as part of your support for Change the World for Ten Bucks. Brilliant! If you work at Chronicle or you’re a volunteer with VolunteerMatch or Americorps then we hope very much that you will take part and send us news of what you did.

And if you were in San Francisco last weekend, we hope you dropped into San Francisco Zoo’s “Party for the Planet” on Saturday sponsored by Chronicle Books and Change the World for Ten Bucks where they ran a scavenger hunt, based around actions from the new book and linked to various animal attractions. Thanks very much to Nick Haisman for introducing us to Harrison and the team at San Francisco zoo who made this happen.